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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. This one’s a little out of the box. The giant in online retail, Amazon is a great source for...

  2. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click...

  3. How to Create a Visible & Engaging LinkedIn Profile

    Here are the steps you need to take to make your profile visible and engaging so that qualified leads start flying into your LinkedIn Messages Box. Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO Truth #8: Think Outside the Google Search Box Content may be in the form of blogs, press releases, case studies, and whitepapers wherein the content contains keywords that are driving organic search conversions as well as naturally occurring...

  5. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    It does not seem far-fetched that since Google Chrome's address bar doubles as a search box, Google maybe trying to disambiguate a number of queries. A big change seems to be underway on Google, most likely designed to give brands more control of...

  6. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Uploading an image to search for similar matches is not only more effort than typing keywords in a query box, it is also something that the majority of web users are not even able to do. The main barriers to image search is that in general, it's...

  7. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    I had always taken a "tick box" approach to CRO. The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization...