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  1. Are Scholarship Links Considered Unnatural by Google?

    My main point is, that if you’re just doing it for the links, then you’re treading on thin ice. Until recent years, it seemed that almost any kind of link could help your site. But now, Google is getting good at figuring out when a link is one that...

  2. Your Job Is to Make Google Look Good

    OK, the conversation did not really end like that, but you get the main point. The site they link to is being used as an authoritative source of information as backup for some point they are making. Yes, that's right, if you want Google traffic...

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  3. New frontloading flap over €8bn clearing threshold

    There seems to be some sympathy on that point from the EC. Others point out that if the EC were to amend Esma's proposals before they go to parliament, MEPs would automatically gain the right to a longer period of scrutiny over the rules before...

  4. US bilateral margin rules: a hit parade of horrors

    At the time Risk went to press though, the euro had weakened, so the equivalent dollar threshold at that point would have been $63 million. This is a very big point for people to work out. More to the point, until US authorities have deemed foreign...

  5. The Evolution of SERPs and User Behaviors

    If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point. From this, three main areas stick out on what we need to do better based on how...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  7. Last-Minute SEO - Here Come the Holidays!

    It is always good to know where your starting point is so you know the effort required to get where you want to go. If you are at this point you MUST, MUST hire an expert in black-hat techniques. Paid is often the best option to turn to when you...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. When a visitor comes to your website from a search ad, the visitor will see...

  10. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    The main point here was DO IT. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...