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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  2. Last-Minute SEO - Here Come the Holidays!

    It is always good to know where your starting point is so you know the effort required to get where you want to go. If you are at this point you MUST, MUST hire an expert in black-hat techniques. Paid is often the best option to turn to when you...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Rather than just focusing on the end product (the links that point directly to you), think about the signals that natural content has. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. When a visitor comes to your website from a search ad, the visitor will see...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    The main point here was DO IT. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. Once we are able to publicly discuss the details, I'll share them with you – but your main takeaway for now is that you...