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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Using Twitter Cards, marketers have one-click calls-to-action for users to join a mailing list or represent their product. The classic Twitter experience is 140 characters, but with Twitter cards, you can subscribe to mailing lists, view videos or...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In this video, Rick touches on some major barriers merchants encounter when deciding whether to list on Google Shopping. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google...

  4. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    but hopefully it’s enough to get their attention and maybe even capture their contact details via a newsletter mailing list or blog subscription. Quite often it can be easy to overcomplicate content strategy and keyword research.

  5. Top 5 Micro-Conversions You Should Measure

    Joining a Mailing List Have you ever purchased a mailing list? Depending on the nature of the list, you might pay anywhere from 2-10 cents per lead. Apply a value equal to whatever you paid per working email address from the last list you purchased.

  6. 5 New Year Resolutions for Search Marketers in 2010

    A mailing list saves everyone in the team from worrying about interrupting other people's workflows by bothering them with off topic and related content. Make an email mailing list or Google Groups thread dedicated to a topics and resources that...

  7. High-Value Link Building is Hard Work

    Backlinking your competitors and building a mailing list for all the sites that link to them, and then sending out mass mailings is the big no-no here. You've probably heard that obtaining links from authoritative sites is a must for your long-term...