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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that...

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    but hopefully it’s enough to get their attention and maybe even capture their contact details via a newsletter mailing list or blog subscription. Quite often it can be easy to overcomplicate content strategy and keyword research.

  3. Top 5 Micro-Conversions You Should Measure

    If you have a brochure, the cost of printing and mailing to a would-be customer is the amount of money you have just saved. Joining a Mailing List Have you ever purchased a mailing list? Retail businesses that sell online typically measure...

  4. New Google Privacy Policy Combines User Data From All Google Services

    Or the firm might suggest e-mailing contacts in New York when it learns you are planning a trip there. The big change: Google clearly states that it will combine information from signed-in users from one product to other Google products in order to...

  5. 9 Ways You Can Improve Your Infographic Pitches to Blogs & Websites

    Mass mailing bloggers the same email and only changing the first name in the template. One of the most frustrating things about the process has been the unevenness of the response. Even if we do everything seemingly right, an infographic might not...