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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X...

  2. Google Forced to Release WikiLeaks Volunteer's Gmail Info

    Google and Sonic.net, a small Internet service provider, have been forced to hand a WikiLeaks volunteer’s email information to the U.S.government under a secret and controversial court order. Google and Microsoft are both members of a coalition...

  3. The Future of Search: A One-Act Play in Three Acts (Act Two)

    I'm nearly offended that my integrated cable and Internet provider isn't sniffing my household Internet traffic to show me more relevant :30 spots in the commercial breaks. I'm doing marketers a big favor by allowing them to reduce costs across the...

  4. The Decision-Making Funnel, Stage 4: Action, Part 2

    For example, the product or service may be available from only one provider. Although I tried to neatly decouple the product or service from its provider, the separation isn't always this clean. More commonly, the provider offers a number of value...

    Published
  5. The Decision-Making Funnel, Stage 4: Action, Part 1

    Finding the best solution and finding the best provider for that solution are largely independent decisions. E-mail newsletter sign-up: That you won't spam visitors, but will instead send them useful information.

    Published
  6. Social Media Madness - The Final Four

    In August 2006, signed a $900 million dollar deal with Google to be the exclusive search provider. YouTube allows people to easily upload and share video clips across the Internet through Web sites, mobile devices, blogs, and e-mail.

  7. Of Local Search, Love Meters, and Raking Leaves

    Local product data provider Krillion announced it will distribute ads and product inventory content across Topix.com's hyper-local news network (claims 16 million unique visitors). The week started out with the release of WebVisible and Nielsen's...

  8. Taking the Offline Business Online

    You've probably been approached by your Yellow Pages provider to build some sort of landing page through them. Ideally, you'll get an email or notice that says, "Mail X to Y and you're done. Do you have the staff necessary to fill orders and ensure...

  9. Copyright Law: What Search Marketers Should Know (Part 2)

    Make it easy on the online service provider (OSP). If you have a lot of them, you can send it to them in an e-mail. A publication can include all online service providers (OSP) sites featuring the infringed content, including the search engines in...