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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    According to TailoredMail, women click 10 percent more often on mobile mail. Live" emails have staying power. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi...

  2. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Acquisitions came from sectors key to Yahoo's future such as mobile, search, and mail. Endless newsfeed gives Yahoo users a live updating newsfeed. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    A: Google Catalog’s answer to this question via e-mail was “We understand these are important metrics for your business, but unfortunately we don't have them readily available. Once your catalog is live, you will need to look at metrics to see...