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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    According to the press release, "There's SEO-PR whiz Greg Jarboe, whom you should e-mail if you haven't started optimizing your PR efforts already. Also on the list is Mona Elesseily, Vice President, Online Marketing Strategy at Page Zero Media.

  3. 4 Ways That Facebook Can Make Big Money

    It's much less intrusive to receive a notification within Facebook than e-mail spam to your inbox. Besides, Gen Y and Gen Z don't use e-mail as a primary form of communication. As a user, it's much more helpful for me to see a list of results of...

  4. Link Building via Word-of-Mouth

    Whether you're targeting an e-mail discussion list, forums, blogs, social media sites, or real world situations the key is to find the people of influence. The conversation could take place at a variety of venues: from dinner parties and grocery...

  5. SEM Tools of the Experts

    Google Reader, RustyBudget, e-mail, Google News and my iPhone," was his list. As I list their answers today, I'll try to add some background and insight into their choices. Speaking of Aaron Wall, he also had the SEO Book Keyword Tool on his list...