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  1. 8 Tips for Building Your Internal Content Marketing Strategy

    Has your company been sending out newsletters or direct mail pieces for three decades? Create your Wish List and your Must Haves to find the middle ground between what you want to create, and what you can realistically create without straining your...

  2. Recovering from Penalties, Penguin, and Panda

    Get contact info through social, email, or snail mail. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on. The session featured Stone Temple Consulting President Eric Enge (@stonetemple...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. Marketing professional Pam Dyer offers a list of 50 social monitoring tools that...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    According to TailoredMail, women click 10 percent more often on mobile mail. How many folks on your email list are reading emails on their smart phones? And what's interesting is that when you look at common Mobile marketing business objectives...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If landing page optimization and conversion funnel testing are not on the...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  7. How to Create a Visible & Engaging LinkedIn Profile

    This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.

  8. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    Don't forget about building an e-mail list. Over the years that list really built up, and served as the very core of my audience. What steps do you take to generate this list of massive keywords? I'm also the co-founder of Keyword Strategy, a web...