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  1. 8 Tips for Building Your Internal Content Marketing Strategy

    Has your company been sending out newsletters or direct mail pieces for three decades? Create your Wish List and your Must Haves to find the middle ground between what you want to create, and what you can realistically create without straining your...

  2. Recovering from Penalties, Penguin, and Panda

    Get contact info through social, email, or snail mail. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on. An in-depth session at SES San Francisco 2013, Recovering from Penalties...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    According to TailoredMail, women click 10 percent more often on mobile mail. How many folks on your email list are reading emails on their smart phones? The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If landing page optimization and conversion funnel testing are not on the...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    A: Google Catalog’s answer to this question via e-mail was “We understand these are important metrics for your business, but unfortunately we don't have them readily available. There are no pretty permalinks a consumer can type in on the desktop...

  7. How to Create a Visible & Engaging LinkedIn Profile

    This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.