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  1. SearchDay | Writing Sales Copy for Conversions

    E-mail Marketing Tips for Small Business LITTLE BIZ Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. News from the Search Engine Watch Blog Search Engine Watch Experts Columns

  2. SES Chicago 2008 Recap

    Later in the day, the "Why Does Search Get All the Credit" panel explored conversion attribution and the ability to track multiple online media touch points, from banner views and organic and paid searches to e-mail interactivity.

  3. Build Your SEM Network -- Get LinkedIn

    And it's as easy as opening an e-mail account. For instance, I searched for "SEO" and found about 241 groups, including one for Search Engine Watch, one for Search Engine Watch Forums, and one for Search Engine Strategies Conference & Expo.

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  4. Highlights from the SEW Blog: March 17-21, 2008

    Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying values of a close. We've collected all the search marketing news from selected posts to the Search Engine Watch...