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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. The expansive growth of mobile traffic in 2013 has led to some...

  2. How to Create a Visible & Engaging LinkedIn Profile

    This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.

  3. Facebook & Twitter Apps Exploited to Profit From Private Data

    The list is checked and validated once a month so you won’t get a list full of invalid or duplicate email addresses. Finally, the list is in a zipped excel format split into 12 sheets, each sheet containing roughly 100,000 email addresses with name...

  4. Google Forced to Release WikiLeaks Volunteer's Gmail Info

    The type of information released includes login IPs of the volunteer and those with whom he communicated by email, as well as their email addresses. Google was ordered to produce the login IP addresses Applebaum used each time he signed in to his...

  5. Online Advertising: The End of Cookies?

    The report addresses privacy concerns specifically as they relate to online advertising and makes suggestions as to what we need to do as an industry to address these concerns. Obviously this is much more powerful than cookies because it not only...

  6. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    Once you have an understanding of the number of e-mail addresses you collect at checkout compared to the number of offline sales, and you know the open and click-through rate of those e-mails, you can use some simple statistics to extrapolate the...