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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Influencer marketing isn't direct mail 2.0. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She considered letting it go to voice mail, but she hated knowing that there was a mysterious message waiting for her all night, so she picked up the receiver. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Has your company been sending out newsletters or direct mail pieces for three decades? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a piece written for the Daily Mail, Google's executive chairman Eric Schmidt insisted his firm had listened to the government, and has added 200 people to its books dedicated to finding and removing images of child abuse.