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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Influencer marketing isn't direct mail 2.0. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She considered letting it go to voice mail, but she hated knowing that there was a mysterious message waiting for her all night, so she picked up the receiver. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. The expansive growth of mobile traffic in 2013 has led to some...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Has your company been sending out newsletters or direct mail pieces for three decades? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.

  5. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a piece written for the Daily Mail, Google's executive chairman Eric Schmidt insisted his firm had listened to the government, and has added 200 people to its books dedicated to finding and removing images of child abuse.

  6. Recovering from Penalties, Penguin, and Panda

    Get contact info through social, email, or snail mail. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties. An in-depth session at SES San Francisco 2013, Recovering from Penalties, Penguin, and Panda, looked at the...