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Magnifying Glass

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Now, get out there with your magnifying glass, pipe, and Sherlock Holmes hat, and really start solving those mysteries. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  2. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Tap the magnifying glass in the search bar and narrow the search by Web, Images, Local and News – significantly fewer options when compared to Bing. Since I have a known allergy to all Apple devices, my colleague Aaron Farr from the Covario SEO...

  3. IRS Audits Google's Off-Shore Tax Strategies

    The IRS isn't the only one putting a magnifying glass to Google's multinational holdings strategy. Google's profit reporting for and the distribution of "intangibles" to foreign divisions is under review by the IRS, which is reviewing for illegal...