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Magnetic

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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    It makes you magnetic to your target audience. Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits...

  3. How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage

    That’s still in the Pleistocene epoch, but it was before the last magnetic pole reversal, which plunged us into an ice age. And Google Sites, driven by YouTube.com, ranked as the world’s top video destination with over 797 million people watching...

  4. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Indeed, Josh Shatkin Margolis of search retargeting company Magnetic, confirmed with Search Engine Watch that, hypothetically speaking, unscrupulous companies could take the referrer data from search and retarget a user cookies with ads related to...

  5. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    If you're skilled and brave enough to master the Force [of magnetic content], it's time to drop that lame cowboy hat and pick up a lightsaber! SEO is a powerful force that can be wielded to dictate the prominent content placement in search results...