A new study released today, "Quantifying Movie Magic with Google Search", analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively...
Note: As always, the magic is never in any tool or platform. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge.
SEOs don't wave a magic wand and get instant results. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, "How much will we spend on SEO?
Put in the magic SEO machine, throw a few techniques at it, and out came rankings, traffic, and cash. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year...
Great storytelling is like magic and as such is impossible to automate. From there it's about putting processes in place to produce continuously the key insights about what is or isn't activating the target audience, and feed them into the creative...
Pinterest Magic Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube...
It wasn't uncommon for SEO professionals to sit down for the day, buy a “link building package” from any number of websites, insert some relevant keywords into a form, and watch the magic happen. How do we, as search marketing professionals, defeat...
In celebration of the 57th birthday of the first commercial video cassette recorder, check out a fun VHS mode for the YouTube player to relive the magic feel of vintage video tapes. Ever been watching a HD YouTube video and wondered what it would...
Some say that the magic number is five. Basically, this mantra forces you to ask yourself if you've prepared your team well enough to keep everything running smoothly even when you aren't there. Did you train them well enough to trust them to do...
So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and show the different combinations in real-time to your website visitors.
To a certain extent, the tech media has touted social media as a magic bullet, promising it will change the very fabric of how we market online. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital...
In the end, he determined there was no magic formula for the perfect picture, but after testing a series of images, he was able to improve CTR by 35 percent. Google+ is the future of search. Believe it.
Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost performance with the flip of a switch. Ongoing PPC campaign optimization requires focused persistence. A mature, sustainable, profitable PPC account is a...
As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...
When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. But just how much savings would that be?
Sounds almost like magic doesn't it? We've been talking about social media for what seems like ages now. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients may not be on the same...
I don’t want to stand on my bounce rate soapbox and preach to you that everything in this post is going to help you, so I’m approaching this from a more realistic standpoint; the items on this list are worth thinking about, and probably trying...
It's magic is in a simple algorithm which identifies the keywords you should write more about based on the keywords that are driving traffic to your site. Exactly a year ago today, you may have spotted the relaunch of HitTail… or you may have...
Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users. Yet searchers fully expect their engines to work magic and simply find what they want.
See Magic Logix's social media channels by goal infographic for inspiration. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!
