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Magazines

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  1. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews) More than two-thirds of client-side respondents (70 percent) to a new...

  2. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    Google's improved Google Play store also brings magazines and HD videos straight to its own-branded tablet, and there's also an new YouTube app optimized for tablets. Lots of news coming out of Google I/O, the company’s annual developer conference.

  3. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    This potentially impacts advertising services purchased for example by online stores, online magazines or broadcasters. European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the...

  4. Optimize: How to Attract and Engage More Customers [Book Review]

    A few years ago, content marketing typically referred to special advertising supplements in magazines and newspapers. Add one more responsibility to a marketer's job description: content marketing. For marketers looking for best practices, Internet...

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Tablet users enjoy a more relaxed browsing experience than smartphone users which makes digital magazines and streaming video extremely popular on the larger-screen devices. The super-speed growth in smartphone usage and the cultural shift therein...

  6. Extreme Couponing: Searching for the Deals

    Whether you got them from the newspaper, direct mail, magazines, or from your kids’ school fundraisers, you were in possession of a physical coupon. Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up...