Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Social dashboards indicate Facebook marketing fashion changes by the season.
This next account belongs to a magazine, whose editor is attending the Water Quality Technology Conference in the marketing world. Tweeting from events and around conference hashtags is a great strategy for both individuals and companies looking to...
As a former magazine editor I realized quickly that the only way to create long-term value for a business is to create audiences around expert, quality content. I’m here to argue that the opposite could actually be true and that those using it are...
It also encompassed custom publications prepared on behalf of brands, such as the Four Seasons magazine, which covers style, design, and other topics that are aligned to clients' passions and interests.
ProPublica shared a Pulitzer last year but the story had appeared in the New York Times Magazine. We at ProPublica are delighted by this award, and deeply honoured," wrote Paul Steiger, editor in chief.
The Google Speed site – which has the laudable goal of making Web browsing as fast as turning the pages of a magazine – has been featured in several posts on their Webmaster blog, and features links to various free tools that they, and others...
I often use Feedly linked to Google Reader as it offers a slicker interface that feels closer to a magazine. Over time, sites change editor, or their focus shifts or their writing declines in quality.
The event also featured Harry Cole, editor of ToryBear.com, Anthony Painter, commentator and journalist, and Alberto Nardelli, creator of Tweetminster, and Prospect Magazine's James Crabtree. Mark Hanson, Labour's new media strategist and former...
The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine...
And yesterday, I added some related comments of my own in "Editor & Publisher Magazine Shutting Down After 108 Years. Google News now features a new feature: The Living Stories project. Launched while I was at SES Chicago earlier this week, it is...
News & World Report has effectively abandoned the print news magazine format in favor of producing monthly guides, leaving news coverage to its website. These are not the best of times for print media and they are the worst of times for Editor...
A former TV critic for TV Guide and People magazine, as well as the creator and founding editor of Entertainment Weekly, he has also been assistant city editor and reporter for the Chicago Tribune and a reporter for Chicago Today.
Editor's note: This article first appeared in the August issue of SES Magazine. Jan. Vernon Kent Jones, 24 -- known as Cameron to his friends -- left a New Year's Eve party in New York City. He didn't make it home.
Editor's note: This article first appeared in the August issue of SES Magazine. Brand keywords and phrases usually produce very high quality traffic. For this reason, advertisers other than the brand holder may advertise on your brand name or use...
Editor's note: This article first appeared in the August issue of SES Magazine. She is also a contributing editor of DMNews, covering digital trends. To my left, Sybase taunted, "You risk exposure changes by the second.
Editor's note: This article first appeared in the August issue of SES Magazine. In an average month, more than 25 million consumers visit Weather.com for weather updates, weather-related news, and local outdoor activities.
Editor's note: This article first appeared in the August issue of SES Magazine. Clay Shirky, an expert on collaboration tools, social networks, peer-to-peer sharing, and open source development, was the keynote speaker at Search Engine Strategies...
Editor's note: This article first appeared in the August issue of SES Magazine. Finding ways to improve pay-per-click conversions is essential in any economic climate, but with less money to go around and greater competition for consumer dollars...
As Time magazine suggests "Brüno could be the first movie defeated by the Twitter effect. I love AdWords Editor, but I would love it even more if I could manage all three accounts from the same platform.
Editor's note: This article first appeared in the June Issue of SES Magazine. Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't it be interesting to find out if they...
