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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Again, in my own investigation I came across many landing pages that made suggestions for similar price range hotels and even used AdSense ads to direct traffic elsewhere and again, effectively draw revenue from the hotel's reputation.

  2. Blekko & Stack Overflow Team Up; Is The Future Celebrity Endorsed Search Indexes?

    This follows a blog post at the start of 2011 from StackOverflow's CTO, Jeff Attwood which cited Trouble in the House of Google and, along with a rising tide of criticism, ultimately caused Matt Cutts to launch a new algorithm that attacks 'junk...

  3. Google Updates AdSense Program Policies Page

    Google has made some clarifications to its AdSense Program Policies. Straight from the horses mouth (aka the Inside AdSense blog), here they are: Google AdSense Says Goodbye to YouTube Video Feature Google AdSense Releases News Widget

  4. What's a Yahoo Advertiser to Do?

    While Google is making billions of dollars from its content network (AdSense) Yahoo is moving away from this idea, and concentrating all of its efforts towards Search and Display in the European Union.

  5. Inside AdWords and Contextual Advertising: The Tipping Point

    Web site owners of all sizes flocked to the new Google AdSense program. Newspaper groups were among the first Web sites to test the new ad network when Google announced AdSense. Not everyone was wowed by the launch of AdSense five years ago.