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Mad Men

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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. Search marketing is often a logical, market-driven endeavor.

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" vs.marketing today: More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge...

  3. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    It’s worth nothing that Delta Airlines changed its baggage policy for service men the day after the YouTube video was uploaded. Don’t Get Mad, Get YouTube. These days, if you need to fight city hall or battle corporate bureaucracy, then don’t get...

  4. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    The sector has always had a negative image and the likes of the "Mad Men" series are certainly surfing that tide to.sell. Apparently, Snyder wants a reality TV show featuring young ad reps - a "Mad Men" for the modern age.

  5. An Open Letter to Retailers Concerning Black Friday

    It's not a joke that two men shot each other and died in a Toys R Us in California this year. Maybe this is a problem for the gun control people, or maybe the tension surrounding holiday shopping really does drive people mad.

  6. Yahoo Rebrands AMP as APT and Launches

    Jon Hamm, star of the AMC Drama Mad Men which is based on a 1940s ad firm, was on hand to celebrate. While Mad Men celebrates the Madison Avenue of 40 years ago, APT from Yahoo! Last April, Yahoo unveiled details of a forthcoming online display...