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  1. Driving Consumer Insights With Mobile Analytics

    Apple no longer allows tracking by Device ID (UDID) and is expected to disallow tracking by Mac ID. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    MAC Address Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for the deprecated UDID. In some cases, MAC address-based tracking solutions encrypt or hash the MAC address in an attempt to make...

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    Finally, it’s the Mac Daddy of them all (no pun intended). Additionally, they also focus on specific items such as “vanity”, “windows”, “uhaul”, and “weber grills”. Evaluating the Internet marketing efforts, trends, and budgets of these brands...

  4. Flash, HTML5 Battle Gets Trendy With Occupy Websites

    The site lays out its mission and manifesto of getting people to uninstall Flash from their computers - with instructions on how to do it for Windows, Mac, and Chrome browsers. The battle between promoters of HTML5 and Flash is trying to coattail...