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  1. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    Amber Mac opened with the importance of creating a policy governing the actions of all those involved in an organization's social media strategy. While in Toronto for SES, Yormark appeared on Amber Mac's tech show Webnation to share social media...

  2. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    A recurring theme of Amber Mac's keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social media presents. One of the key factors Amber Mac identified that made social media truly...