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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. Demographics and Psychographic Segmentation: Characteristics about the individual, including name...

  2. Google Instant - 10 Things Marketing Teams Need to Know

    The service works on these browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8 BASIC: Segment your reports to track search queries from Google that come via these browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and...