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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Steve Krull, CEO 45 percent of marketing execs feel they lack the capacity to put big data to work, according to Lyris/The Economist Intelligence Unit. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about...

  2. SEW Awards Finalists Named

    Lyris HQ We had a great turnout this year, with nearly 100 entries for the 14 categories. We've winnowed down the entries to three finalists in each category. Once our judging panel completes their deliberations, we'll announce the winners in each...

  3. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    Or, head over to the Lyris booth (#1004) in the Expo Hall and simplify your marketing efforts and optimize campaign ROI. Check it out: If you read the fine print in the rates and registration details for SES New York 2009 you will see an Expo Only...

  4. Web Analytics 101, Part 2

    Consider HBX, WebTrends, and Lyris (formerly ClickTracks). When using Web analytics, it's easy to get caught up in all the numbers and statistics and lose sight of the overall goal -- getting the intelligence you need to make effective adjustments...

    Published
  5. CMS Watch says Google Analytics and Omniture are “over-hyped”

    Lyris: ClickTracks Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped. This is a distant echo of the classic complaint by the Brits during World War II that the Yanks stationed in their country were “overpaid...

  6. Daily SearchCast, August 22, 2006: AOL Firings Over Search Privacy Issue; Evaluating Search Engine Rating Figures; Saving Addresses For Mapping Sites & More!

    Halsey also owns marketing tools such as Lyris, EmailLabs and Hot Banana. Today's search podcast covers AOL firing execs over the search privacy issue; how to evaluate search engine popularity figures; Google gets your MTV into web sites; saving...