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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Small business owners don't have the luxury of being wrong. With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance...

  2. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Rap Genius became aware of the issue, and suggested they were working directly with Google to resolve the issue, something that most companies don't have the luxury of doing: If you've ever searched for song lyrics online, you have probably noticed...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    While they may have had luxury of efficiently planning out their night on the fly, at least we never had to worry about our most embarrassing moments showing up on YouTube and Facebook! One of my favorite discussions to have with the Millennials at...

  5. 7 Ways to Make Your Google Search Result Stand Out

    Most service industries have the luxury of hand-picking who they ask to submit a review. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get you the same amount of site traffic as it used...

  6. Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

    I think that it’s an issue for a lot of the luxury brands,” said Raina Penchansky, chief strategy officer for Digital Brand Architects. Social and digital is a difficult space for luxury brands,” because luxury brands prefer to maintain an aura of...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new type of investment company that added a level of gamification into their training platform, and the other for Amari, a luxury hotel brand primarily in...