In a "Star Wars" analogy, the Tourism Australia team views itself as the wise Yoda whispering into the ears of its fans (Luke Skywalker), who are the hero of their story throughout. Most of us think about marketing our businesses or our clients...
When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Back", Luke shrugs his reluctant acquiescence: "All right, I’ll give it a try. Take, for example, a web store owner I’ll call...
Luke:] "Is the dark side stronger? Anakin Skywalker:] "Something's happening. Anakin Skywalker:] "The Sith rely on their passion for their strength; they think inward, only about themselves. SEO is a powerful force that can be wielded to dictate...
