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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Generate Leads, Acquire New Customers, Retain Customers qualified online social leads identified X _____% lead-to-customer conversion rate X $_____ (LTV) customer lifetime value __________________________________ = $ New...

  2. The 5-Step Plan to PPC Prioritization for Maximum Profits

    First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average order value (AOV) or customer lifetime value (LTV) – for performance as it is now. When it comes to our daily tasks as PPC account managers we...

  3. Which Metric Would You Measure if You Could Choose Only One?

    For example, Return will be based LTV (life time value) measured on a 5-year horizon, a definition that will make almost any marketing tactic into a positive ROI endeavor. Most marketing teams track and report on every possible customer interaction.

  4. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    Is it leads, opportunities, ROI, annual revenue or LTV (life time value)? Author's Note: This is a technical post on how to use visitor intelligence data to analyze SEO performance. The concepts in this article can be transferred to most marketing...

  5. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Apply search insights to develop customer-based lifetime value (LTV) targeting. Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it.

  6. Lies, Damned Lies, and Statistics

    A word of caution on a common issue: some marketers inflate a campaign's ROI to misapply a lifetime value of customer (LTV) in order to make a negative ROI campaign go positive. Now I'm not saying LTV should never be used, but I suggest you go with...