Practical Lessons from the B2B Search Elite
Closed Loop's landing page optimization methodology revolves around the "3 Cs of LPO": Credibility, Clarity, Call-to-Action. Last Wednesday, the first B2B Search Strategy Summit was held in San Francisco.
Closed Loop's landing page optimization methodology revolves around the "3 Cs of LPO": Credibility, Clarity, Call-to-Action. Last Wednesday, the first B2B Search Strategy Summit was held in San Francisco.
Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms. What you do after the form-fill can be even more important. If your next step is to follow up over the phone, you...
Applying Probability to Landing Page Optimization SEW EXPERTS: BY THE NUMBERS In the context of LPO, probability can be viewed as simply taking the best guess given the available information. Today's Top Story:
