With this latest change to its arsenal of ad products, Facebook is trying to gain more pull with large advertisers in particular, as it pieces together more actionable data such as shopping patterns, email lists and loyalty programs on its users.
Enterprise search in 2013 can help to remedy sales woes; instill greater brand loyalty; spark an ongoing conversation with key stakeholders; and work to transform people’s preconceived perceptions. Nowadays, SEO has to perform in balance and...
Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for socially savvy brands. To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the various touchpoints...
In “A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out”, they explain how loyalty programs are the backbone of Datalogix’s advertising metrics program: These loyalty card programs have long been...
Mapping this kind of data to existing customers empowers marketers to act on multiple opportunities – from advertising to loyalty program activation. Even now we are running programs that tie consumer profile data into household-targeted television...
When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google's new services.
Another monetization model will involve what Foursquare provides for free; a dashboard for businesses to launch and manage local deals and loyalty programs. Of all the topics in the hot mobile location space, mobile monetization seems to be the...
Instead, it encompasses other activities, such as loyalty programs and rewards. Opening a storefront does not mean you have a social commerce strategy," said Justin Yoshimura, CEO of 500Friends, which offers social loyalty technology for retailers.
First, Google is adding automatic rewards options, allowing merchants to give their customers loyalty points or other rewards instantly when a purchase is made through Wallet. This technology is likely driven by Punchd, a company that offered...
In a move that is likely aimed at further bulking up Google Offers, Google has acquired Zave Networks, a platform that lets customers redeem digital coupons and local businesses integrate loyalty programs.
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. According to the Punchd page announcing the acquisition, Punchd was conceived in 2010 as a “better solution for...
It would be interesting to see the trend in performance of loyalty programs relative to this trend – maybe the big brands are simply doing a better job in other channels like email or offline? In recent weeks, we’ve looked at a number of trends...
Merchants will get even smarter about offering discounts and will look for more ways to build loyalty and increase their chance at attracting repeat buyers. For example, Groupon and Living Social have robust Google AdSense programs as they search...
This is the space where advertisers can engage consumers, build loyalty, and actually get closer to word-of-mouth marketing than ever before. Tracking is more for an advertiser's benefit, but it is a necessary means for discovering which programs...
AdGooroo and Experian Hitwise have just issued a report on "Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty. The study explores how top consumer packaged goods (CPG) brands manage their paid search...
Could they limit participation and/or have an advantage group, so that it would be more of a loyalty program rather than a loss leader? Either way, this seems like an attempt to confuse qualified market share; thus creating a surplus of ads within...
In his example, social sites generated a high percentage of new visitors -- who became highly engaged as measured by session loyalty. But by using a new metric called "conversion efficiency," which divides "event completing sessions" by "sessions...
Senate Committee on Commerce, Science and Transportation are investigating loyalty programs from companies including Vertrue, Webloyalty, and Affinion that generated $1.4 billion with credit card information given to them by their marketing...
As we get closer to 2009, I predict we'll finally see far more maturity in social marketing strategies, as companies fight to create SMM programs that are measurable in all aspects of brand loyalty and awareness, relationship marketing, and profit...
Narni Ilagan Yoder, a senior manager at Google, noted how setting the tone and expectations within the PPC medium will become more important, presumably in both conversions and in creating brand awareness and loyalty.
