SEO News

Loyalty Programs

RSS
  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. The expansive growth of mobile traffic in 2013 has led to some...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Loyalty & Membership Programs This helps build rapport and loyalty with your brand. Take loyalty a step further by offering your most valued customers a chance to enter your exclusive insider group! Lifecycle marketing means marketing to your...

  3. Enterprise SEO in 2013

    Enterprise search in 2013 can help to remedy sales woes; instill greater brand loyalty; spark an ongoing conversation with key stakeholders; and work to transform people’s preconceived perceptions. Nowadays, SEO has to perform in balance and...

  4. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for socially savvy brands. To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the various touchpoints...

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    In “A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out”, they explain how loyalty programs are the backbone of Datalogix’s advertising metrics program: These loyalty card programs have long been...

  6. Gifting Online & Offline: Shopping and Behavioral Search

    It would be interesting to see the trend in performance of loyalty programs relative to this trend – maybe the big brands are simply doing a better job in other channels like email or offline? In recent weeks, we’ve looked at a number of trends...