On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and more about engagement and loyalty.
In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic mobile approach. The panel discussed that the integration of mobile is an...
Let them know you appreciate their loyalty and interest in your products. If you can build relationships with this 1 percent directly by recognizing their influence, thanking them for sharing with their audiences and followers, and rewarding them...
Enterprise search in 2013 can help to remedy sales woes; instill greater brand loyalty; spark an ongoing conversation with key stakeholders; and work to transform people’s preconceived perceptions. For enterprise level search, this means that all...
Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for socially savvy brands. To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the various touchpoints...
In “A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out”, they explain how loyalty programs are the backbone of Datalogix’s advertising metrics program: These loyalty card programs have long been...
Mapping this kind of data to existing customers empowers marketers to act on multiple opportunities – from advertising to loyalty program activation. Why? Because a key challenge to effective marketing is scaling your efforts – and since such a...
Make Loyalty Your Primary Metric Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. Where can we find audiences we care about and those...
When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google's new services.
Viewers want to connect with the content creator, so a positive comment back from you will make their day and build viewer loyalty. From that time on we dedicated ourselves to producing at least one video per week, YouTube subsequently invited us...
It must also be easy to find (SEO) and easy to share (social optimization) as well as meet business objectives (brand awareness, sales, customer loyalty. Just like it takes a village to raise a child, Odden contends in "Optimize" that it takes many...
At this point, Foursquare becomes a sort of digital loyalty program and can definitely create more-engaged customers. Add to that the fact they they’ve got more than 750,000 businesses using their platform already, and it’s easy to see that they’ve...
San Francisco-based TagTile offers local businesses self-service loyalty tools. The rep added that the program was still in beta mode. Facebook Offers are now available to more brands, including some international marketers.
Reward your long-term customers with loyalty discounts (word of mouth marketing, brand advocates). Create an affiliate program; determine if it makes the most sense to skip the third party providers or do it yourself.
These include inventory search, deals and loyalty, personal shopping, and payments. Shopkick has even launched an SMB program. This is ROBO: research online to buy offline. Now we're not only seeing things like retail inventory feeds (i.e.
Opening a storefront does not mean you have a social commerce strategy," said Justin Yoshimura, CEO of 500Friends, which offers social loyalty technology for retailers. Instead, it encompasses other activities, such as loyalty programs and rewards.
Build a Foursquare loyalty program that provides incentives for repeat check-ins and mayorship. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and...
Ninety-two percent said having a family is expensive; notably, 83 percent want to be rewarded for brand loyalty. These are the cardinal sins you don’t want to commit if you plan on earning her business or retaining her loyalty:
Google News has announced a loyalty program, offering users badges for using Google News as their the portal for primary news. Starting Friday, but only on the United States version of Google News, Google began letting you earn badges as you read...
Also of note in the report was evidence that hotel employees were selling on their own discounted rates via Craiglist, whilst frequent guests were also found to be selling their loyalty points. Your monitoring program will identify instances of...
