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Loyalty Program

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  1. Mobile Marketing: Connecting With Your Audience on the Move

    In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic mobile approach. The panel discussed that the integration of mobile is an...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Let them know you appreciate their loyalty and interest in your products. If you can build relationships with this 1 percent directly by recognizing their influence, thanking them for sharing with their audiences and followers, and rewarding them...

  3. Enterprise SEO in 2013

    Enterprise search in 2013 can help to remedy sales woes; instill greater brand loyalty; spark an ongoing conversation with key stakeholders; and work to transform people’s preconceived perceptions. For enterprise level search, this means that all...

  4. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for socially savvy brands. To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the various touchpoints...

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    In “A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out”, they explain how loyalty programs are the backbone of Datalogix’s advertising metrics program: These loyalty card programs have long been...

  6. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Make Loyalty Your Primary Metric Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. Where can we find audiences we care about and those...

  7. Optimize: How to Attract and Engage More Customers [Book Review]

    It must also be easy to find (SEO) and easy to share (social optimization) as well as meet business objectives (brand awareness, sales, customer loyalty. Just like it takes a village to raise a child, Odden contends in "Optimize" that it takes many...