SEO News

Loyalty Cards

RSS
  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    By looking to incorporate customer suggestions to provide a better experience, they found a way to improve customer loyalty. The office supplies chain struck link bait gold with their genius, cheekily‐named ElfYourself animated Christmas cards...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    In “A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out”, they explain how loyalty programs are the backbone of Datalogix’s advertising metrics program: These loyalty card programs have long been...

  4. Gifting Online & Offline: Shopping and Behavioral Search

    It would be interesting to see the trend in performance of loyalty programs relative to this trend – maybe the big brands are simply doing a better job in other channels like email or offline? When we look at the singular keyword “gift,” this...

  5. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    Loyalty Cards There are two scenarios when it comes to loyalty cards. At the time of checkout, they utilize their loyalty card, which is linked to their e-mail address and online ID. Some businesses offer the e-mailing of receipts, warranty info...