It’s lowest common denominator, the low hanging fruit. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes.
By putting out stupid inane questions that the lowest possible denominator (sorry Great Aunt Matilda) can easily answer. Not exactly the same as they were, as the dev team had placed checks and balances on the site to trap these type of pages based...
Build a process by using a just one or two countries, and focus to the lowest common denominator in terms of organizational structure. Complicated marketing, content, regional and brand communications silos often collaborate infrequently and...
This isn't to say they can't learn, but if they have spent the past five years using lowest common denominator tactics, it is extremely hard to break old habits. I base this hunch on the number of emails I'm receiving from people seeking link...
To gain fans, many brands “went for the lowest common denominator, which was free stuff. DDB Paris and OpinionWay partnered to research the reasons why Facebook fans stop following a page, while KN Dimestore and SocialVibe studied the effects of...
In a nutshell, you do not have to tailor your content sharing to the lowest common denominator interest in your network. This means that you could create a "network of listeners" targeted at niche topics where you only share to those with a common...
If you put all of your products into one ad group, your ad copy would be reduced to the lowest common denominator: "Downtown Chevrolet -- We Meet All Your Chevy Needs. Two common construction issues undermine ad group structures today:
To date, Skylight remains a lowest common denominator solution. However, though the average user can go for a lowest common denominator experience (such as that currently offered by the beta test of Skylight), for content creators, it's a little...
The lowest common denominator is 75, but some sites will give you more room. Microsoft launched Bing, their new search engine, in the time since "Video Search 101, Part 1" was posted last week. Among other things, the buzz about Bing is the way it...
The more interesting (read: catering to the lowest common denominator) the story is, the more the story is spun. Common sense may eventually prevail, but in the mean time, keep fighting the good fight.
After all, they may feel they just need to match the lowest-common denominator of Google. But on a per search engine basic, MSN was the lowest, getting only 29 percent of clicks to the editorial results.
