SEO News

Lower House

  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Any small business that isn't actively maintaining and growing at least two email lists (prospects and existing customers) doesn't have their house in order. As trust with the Internet develops, they will naturally seek a lower cost-per-lead.

  2. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. So what can Pottery Barn learn from this benchmarking exercise and specifically from comparing their...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    House to solve the issue; taking these five key steps will allow you to breathe new life into your account. If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords.

  4. SEOs: Will You Negotiate a Salary Increase in 2013?

    He likely works in-house at a 2-5 person company and started in-house, as well. Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but nonetheless, it seems...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. The ability for agencies and in-house teams to prove the ROI of SEO efforts. Here are 10 SEO truths, based on conversations with agencies, in-house...

  6. Why Effectively Measuring Lead Performance in Mobile is Essential

    Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! To judge a hotel campaign’s success on click to call alone and not take into account map and driving...

  7. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    An in-house analyst won’t be able to outsource some of the lower end work, and you can create better efficiencies, and monetize at lower or equal rates to an SEM analyst. In fact, the bigger risk will be that clients will take your work, and manage...

  8. Italy Antitrust Chief Warns of Google Publishing Monopoly

    Italy's antitrust chief has warned the nation's lower house of parliament of an impending Google publishing monopoly. The antitrust chief urged the lower house of parliament to extend antitrust laws to Internet media companies, like Google, which...

  9. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Now the lower house vote is reportedly on ice. Congress cannot stand by and do nothing while some of America's most profitable and productive industries are under attack," said his statement responding to the White House.