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  1. Google Doodle Remembers Hungarian Revolution

    This year, they used the red, white and green in the columns of an image of the Hungarian National museum, with the Google letters in red, yellow and green intertwined around the columns. Last year, Google Hungary's Doodle transformed the second...

  2. Killer PPC Ads: The Final Word

    Often an ad with words in title case (where the first letter of each word is capitalized) performs better than a version of the same ad with lower-case letters. Refinance Your Mortgage Apply now - lower rates and a fatter wallet every month!

  3. Seven Stupid Searching Mistakes, Concluded

    To see which search engines are case sensitive, and how results differ with different combinations of upper and lower case letters, spend some time with Greg Notess' excellent Search Engine Features chart, which includes a section on case...

  4. How Overture (GoTo) Works

    Overture also has rules that apply to how your listings are formatted, such as the use capital letters and exclamation points. By the way, in case of a tie -- such as two or three sites bidding the same amount -- the site that has been bidding on...

  5. How AltaVista Works

    The code is a series of letters and numbers, but because they are displayed in a graphic format, automatic submission tools cannot read the information. In the worst case, you'd be looking at up to two weeks before the changes appear, should the...