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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. Based on this formula, the higher your Quality Score, the...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    However, in this case, there was a stark difference between devices. I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Pages-per-visit was significantly lower than average.