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  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. If an AdWords campaign is resulting in profitable conversions resulting from low-quality keywords...