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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    A year-end white paper, predictions for 2015, a special webinar, or something else of value would be one way to thank them for their business in 2014 without being too creepy. Review your low-quality score keywords and consider pausing those that...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. It strongly discourages the posting of thin, rehashed or inauthentic content that...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  4. Last-Minute SEO - Here Come the Holidays!

    Fail to offer value and you might come off like a salesman. It means offering something of value, whether spoken, written, or personal, and being the face behind that value. Just make sure you are offering something of value or you might just wind...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. The result was 7 percent more clicks, which, when factoring in...