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Low Value

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. According to Adobe research, 63 percent of high-performing companies say they're...

  2. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. If an AdWords campaign is resulting in profitable conversions resulting from low-quality keywords...

  4. A Simple Test to Guide Every UX Design Decision

    When someone introduces an additional design element with "what if.chances are it's not a high value element. How a feature adds value is a broad subject, but fundamentally it must directly satisfy a specific and highly probable step in the user's...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Get plenty of referral traffic, put your call to action somewhere highly visible, and offer something of value in exchange for the email address. If the links you build aren't doing any of that, they certainly aren't valuable for immediate business...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Hey cstross, I almost added a link to your blog post at http://www.antipope.org/charlie/blog-static/2014/01/introduc.as an example of someone doing it right--you've clearly put a lot of thought into people who can add value for your blog's audience.

  7. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    You can leave "Value" empty. If the engines see a very low dwell time (which is variable based on the niche at hand), it can be a strong signal that the content didn't satisfy the user's needs. As you can guess, time on page is critically important...