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Low Tide

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  1. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Smart marketers can have even more impact on their business by mitigating the low tide that follows those record-breaking sales cycles. Devise a plan that will work throughout the rest of the year, especially those low-tide months were you could...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    By focusing on improving the "SEO value" of that URL/page, you can typically increase the rankings of all keywords tied to that URL (i.e.a rising tide lifts all ships"). This helps filter out the low visit high conversion numbers, which are often...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Todd Malicoat has always put that ranking phenomenon best, "all ships rise with the tide. But HitTail was always a pretty low cost tool that was remarkably good at maintaining clients. New CEO, Rob Walling's plan was to quietly relaunch his new...

  4. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    The sector has always had a negative image and the likes of the "Mad Men" series are certainly surfing that tide to.sell. AP cites a A 2007 Gallup survey showing that "just 6% of respondents ranked advertisers' ethics as 'high' or 'very high,' with...

  5. The active revolution

    Many providers must decide whether to take the lead in a relatively uncrowded marketplace or resist the growing tide of assets flowing towards ETFs. One of the main attractions of the funds is their low fees.

  6. FFAs: rocking the boat?

    Changing the tide The tide has turned again in the fundamentals, as the tight supply/demand dynamic returns. Indeed, the rebound seems to be under way - after reaching a low of 5,615 points on January 29, the BDI had recovered to 6,965 points by...

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