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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is a critically important step because it's the foundation of the campaign. Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. If articles posted on sites have low engagement levels then that suggests the topic wasn’t...

  3. Linking From Within: How to Generate Links Through Existing Relationships

    While this approach is certainly valid and should not be overlooked, I’d like to challenge it as the first place to start a link campaign. If you look internally first, you can pick off some low-hanging fruit in my opinion, much faster.