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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Since February of 2011, I've helped a number of companies hit by Google's Panda algorithm. My February post, "The Misleading Sinister Surge Before An Algorithm Hit", explained a trend I was seeing when analyzing websites mauled by algorithm updates...

  2. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    If you know how I feel about the gray area of Panda or Penguin, I always feel you should move as quickly as possible while maintaining focus in order to recover from algorithm hits. Note, this was a client with multiple issues, and was hit by both...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    After unprecedented numbers of sites recovered from Panda as a result of the last confirmed update, many people stil have questions about what sites need to do to escape the wrath of the algorithm. By now, most everyone has seen a graph of what...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    April Fools Pranks 2011 - Bamboo Update Restores Sites Dropped by Google Panda Google Apps Levity Algorithm Created in partnership with legendary improv comedians from Chicago's Second City Communications, the Levity Algorithm is carefully tuned to...

  5. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. I always explain Panda as a much deeper algorithm update at this stage than Penguin, and there could be a...