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Low Hanging Fruit

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  1. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Capture Low Hanging Fruit – Use SEO to Find Easy Content Wins Once I’ve isolated these keywords, I can take them to my content team and say, “We’re on the top of page one/top of page two for these low competition keywords.

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google organic...

  3. How to Start a Realistic International SEO Campaign

    Pick one or two countries to focus on that can be thought of as low-hanging fruit. A holistic approach is always the best one when it comes to SEO (as in most things), but you may find moderate to good success by employing the low-hanging fruit in...

  4. Linking From Within: How to Generate Links Through Existing Relationships

    The most difficult part is finding the low-hanging fruit and hidden opportunities. If you look internally first, you can pick off some low-hanging fruit in my opinion, much faster. When I brainstorm with colleagues about their approach to link...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. But, conducting robust and large-scale audits typically takes a significant...

  6. A/B or Multivariate? How to Choose the Right Type of Test

    Think of it as the best way to pick the low-hanging conversion fruit. When it comes to creative testing, the two main areas where people struggle is with what to test and how to test it. If you read my column about the six top elements to test in a...