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Low Hanging Fruit

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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior. As digital marketers we’re far past the point of relying on our gut when it...

  2. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit are the terms you know you can get easily and that bring you money. Long Tail and Low-Hanging Fruit. Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SAP is always searching out quick wins and low-hanging fruit. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Capture Low Hanging Fruit – Use SEO to Find Easy Content Wins Once I’ve isolated these keywords, I can take them to my content team and say, “We’re on the top of page one/top of page two for these low competition keywords.

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google organic...

  6. How to Start a Realistic International SEO Campaign

    Pick one or two countries to focus on that can be thought of as low-hanging fruit. A holistic approach is always the best one when it comes to SEO (as in most things), but you may find moderate to good success by employing the low-hanging fruit in...

  7. Linking From Within: How to Generate Links Through Existing Relationships

    The most difficult part is finding the low-hanging fruit and hidden opportunities. If you look internally first, you can pick off some low-hanging fruit in my opinion, much faster. When I brainstorm with colleagues about their approach to link...

  8. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. But, conducting robust and large-scale audits typically takes a significant...