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Low Hanging Fruit

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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit are the terms you know you can get easily and that bring you money. Long Tail and Low-Hanging Fruit. Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SAP is always searching out quick wins and low-hanging fruit. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to...

  3. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Capture Low Hanging Fruit – Use SEO to Find Easy Content Wins Once I’ve isolated these keywords, I can take them to my content team and say, “We’re on the top of page one/top of page two for these low competition keywords.

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google organic...

  5. How to Start a Realistic International SEO Campaign

    Pick one or two countries to focus on that can be thought of as low-hanging fruit. A holistic approach is always the best one when it comes to SEO (as in most things), but you may find moderate to good success by employing the low-hanging fruit in...

  6. Linking From Within: How to Generate Links Through Existing Relationships

    The most difficult part is finding the low-hanging fruit and hidden opportunities. If you look internally first, you can pick off some low-hanging fruit in my opinion, much faster. When I brainstorm with colleagues about their approach to link...

  7. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. But, conducting robust and large-scale audits typically takes a significant...