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  1. U.S. Search Awards 2014 Nominations Now Open

    Make sure your entry is well-written – that it answers all the questions asked of you, and clearly highlights your most impressive metrics and outstanding achievements. Best Low Budget Campaign Search Awards will return during Pubcon this year to...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google's solution provided a low cost entry point to creating actionable strategies from multi-channel data. The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny.

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran. This year, there was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience.

  5. Product Listing Ads: How to Maximize Your Returns

    You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and descriptive fields determined by Google – e.g. Google will also take historical and predicted performance into account, so you may find your...

  6. SEO & Keywords: Think Conversions, Not Rankings

    What was the entry page for that keyword? Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate is low, then perhaps it can be concluded that the visitor read the content.

  7. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    One of your lines of business may have a steep hill to climb in EMEA, but virtually no barrier to entry in LATAM. On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations.

  8. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    Perhaps this September change entry applies to Panda: “#84394.project 'Page Quality'] This launch helped you find more high-quality content from trusted sources. It’s vague, but this entry may very well refer to the September 18th or 27th Panda...

  9. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Perry’s competition mostly sells instructional DVDs, which can be a barrier to easy entry for knitters eager to get started on projects right away. To bring in a new subscriber who doesn’t have to buy anything, and opts to watch the entire lesson...