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Low Demand Media

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  1. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There's a demand for folks that have that skill set," he said. Survey respondents said that they handle not only organic and paid search, but also social media. At the same time, they were increasingly tasked with email marketing (15 percent) and...

  2. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    It’s demand-based advertising, which nearly eliminates the need for flighting. Ads are “flighted” in broadcast media, meaning they run for a stated and limited date range. There’s a reason for this: Advertisers want to reach their target market...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Mike Grehan, Global VP - Content for Incisive Media (our parent company) doesn’t think we should sweat it and said, "Many blacksmiths had to move on and retrain when demand demised after the introduction of automotive transport.