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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. A good place to start is in the social media sphere.

  2. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There's a demand for folks that have that skill set," he said. Survey respondents said that they handle not only organic and paid search, but also social media. At the same time, they were increasingly tasked with email marketing (15 percent) and...

  3. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    It’s demand-based advertising, which nearly eliminates the need for flighting. Ads are “flighted” in broadcast media, meaning they run for a stated and limited date range. There’s a reason for this: Advertisers want to reach their target market...