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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low.

  2. PPC Management Operations: The Ultimate Guide

    Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget). If you have a tight budget, you can save a little money by only running when you know your...

  3. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can save that budget and use much more targeted emails instead. Low-Margin Retailer A low-margin retailer probably can't afford to spend much per click or bid on expensive head terms. Remarketing Lists for Search Ads (RLSA) have been available...