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  1. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Forget Big Content – Small Content Is Critical to Search Success

    Ultimately, you're looking to create a flow of content that has peaks and troughs and it is the small, regular content ideas that will give you those important "low points. And while that is true to some degree, it is also a view that is...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    A high CPC or low position means nothing if the conversions are profitable. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you aren't sure how to break out your Shopping Campaign, consider running your old PLAs for a couple of days while you structure your new Campaign (keep bids low). Although Google's headquarters are in Silicon Valley, the company has...