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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe research, 63 percent of high-performing companies say they're "completely focused" or "very focused" on personalizing experiences for customers; even the majority (53 percent) of "low-performing" companies said the same.

  3. So... You Think SEO Has Changed?

    Identify and improve low performing pages. What Penguin did was eliminate the value of low-quality links that never should have counted anyway. I usually find these statements short sighted. Nothing could be further from the truth.

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    If an AdWords campaign is resulting in profitable conversions resulting from low-quality keywords, what would happen if those keywords had higher quality scores? After researching thousands of AdWords accounts across 250 industries, we found...