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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa had never been more grateful for a Saturday off in her life. It didn't take Lisa long to come up with an idea that she knows Don will love. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In Real Life' SEO Link Building Outreach I would love to read your perspective via comments below. Trade show participation consistently ranks in the top tier of tactics used to facilitate prospect communication, but it's also one of among the most...

  4. 10 Outrageous Social Media Predictions for 2014

    However, this will not be the last attempt at social-only content from the studios, as we will see them completely embrace social media as a way to give life to its characters. I love it. I sit in a room with some colleagues and brainstorm on what...

  5. How to Turn Data & Creativity Into Great Content in 3 Steps

    Matching Content to the Customer Life Cycle This includes looking at content that generates the most traffic, creates the best conversions or gets the most love through social channels. Our marketing decisions are supposed to be driven by hard...