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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Do you have a year-round visibility plan you can just tweak for changes in...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. A recent study by the Baymard Institute on how top e...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    However, relying heavily on JavaScript to render your page content and provide navigation functionality brings with it well-known risks in terms of technical SEO, indexing and linkability challenges. The benefits in terms of user experience are...

  4. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. In simple terms, it is the document used to schematically plan out the layout of a...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has managed to ink contracts with major labels like Sony, Warner, and Universal, but has run into trouble with some of the independent labels due to what the labels feel are unfair terms. YouTube is having difficulty getting independent...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...