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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Yet, the user-experience is disrupted when the smartphone version of that store's website is stripped down and missing the information the user is attempting to find. If that competitor just so happens to also have better prices, the disruption in...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    And 67 percent say the same if they get lost due to faulty location information. Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    One item Google says has been missing from GA reporting is the ability to look at demographics of users in a variety of reports. Google Analytics will leverage insights from paid campaigns to display impact of display campaign on the overall...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Or for a shopping company, that means 569 product sales may have been lost. This is another great opportunity where many small businesses are missing the mark. That's according to a new analysis of 500 small and medium business Google AdWords...