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  1. 4 UX Tips That Will Improve Your Content Strategy

    A good UI uses white space to its advantage and makes the information easy to navigate. Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Establish a blog or website that becomes an authoritative brand in your space. At another level, thought leadership also means that you're respected for your expertise and someone that others consult when they want to hire someone in your space.

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    In such a competitive web space, lyric sites do whatever they can to gain an edge in the search rankings. In the end, Rap Genius only lost their Google rankings for slightly over a week, something that is definitely on the extremely short side of...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    PPC advertising is a dynamic, constantly evolving space; if you're sitting still while you're competitors optimize, you're being left behind, according to WordStream. Or for a shopping company, that means 569 product sales may have been lost.

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Analytics Reports 41 Visitors from the International Space Station You just might have 41 active visitors on your site from the International Space Station – Control Room: If this is a problem, please call the Fiber Space and ask for a Fiber...

  6. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Take up more space on your best keywords, improve your click-through rate (CTR), and drive deeper engagement with potential customers. You can get keyword level insights on how many times your ad didn’t show because your bid was below the minimum...