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  1. Key Factors to Effective Competitive Analysis as a Small Business

    So you've determined many of your competitors and want to compare the keywords they are bidding on, their traffic, trends, new and lost keywords, ads, and more. A competitive edge is something that you always want to keep, no matter what type of...

  2. How to Create Compelling Content Based on Learning Styles

    Teach them to act or play their respective sports by showing them how to do it and they would quickly become more lost than an agoraphobic at a protest march. What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common?

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Airport terminal - Baked tarmac and lost luggage Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that...