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  1. My Top 5 Most Used Custom Reports in Google Analytics

    A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. Well over a year ago now, I found myself in a bit of a situation. That, in and of itself would be bad enough, but I was faced...

  2. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    We saw the need to provide an offering that helps small businesses easily provide the correct information for online listings, as this is a lost opportunity for them," Byun said. Yahoo has announced the release of Localworks, a product that it says...

  3. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Sure, we all want our website to be the easy-to-follow maze where no one ever gets lost. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as extreme as the...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Let’s face it, social media is time consuming and can easily result lost producivity, effort and resources. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved to the social platform. Now, it seems the pendulum has swung to the opposite extreme.

  6. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    It's pure drivel and the irony is not lost on many a marketer. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and...

  7. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.

  8. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Check your inbound links to this page to see if you lost any and try to gain new inbound links. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in...

  9. Key Factors to Effective Competitive Analysis as a Small Business

    So you've determined many of your competitors and want to compare the keywords they are bidding on, their traffic, trends, new and lost keywords, ads, and more. A competitive edge is something that you always want to keep, no matter what type of...