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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. I’m writing this post to share some of the lessons and mistakes I...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Expect a bad review and possibly a lost customer. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. If you think about it, everyone is selling, whether you’re a...

  3. Last-Minute SEO - Here Come the Holidays!

    Don’t waste another day waiting to get started - every day you delay is one more day lost. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Understanding what works best and what your competitors are doing well can prevent lost time on poor content and create better campaigns. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    And while Secure Search may have put a damper on one area of SEO, all is not lost, he said. The only thing we’ve lost permanently, Shults said, is the connection from keyword to conversions. Up first was Jordan Kasteler (@JordanKasteler) of Red...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You go to the site to read about finance, but the site is friendly and doesn't make you feel like you're about to get lost in numbers and jargon. But it need not be that way. After all, everybody needsgood and reliable information when it comes to...