Loss looms larger than gains: Rather than pitching the benefits of your content selling "what they could be missing" is a key tactic, especially in hard negotiations. A discipline based purely on aggressive, pushy, cold conversion.
I wasn't immune to the feelings of helplessness and contempt as we faced a huge migration and a perceived loss of control of our clients' search budgets. When Google announced their move to enhanced campaigns in February, many thought that Google...
Recognizing a Win or a Loss When your big traffic driving keywords slip, it's easy to dwell on the loss. But tonight I have a bit more of a personal perspective. See, I suck at softball. But I still play because it's fun.
In Estimating the Impact of iOS 6 Organic Search Data Loss s important to take into account all variables (shown below), seemingly complicated, but worth taking the time for an accurate estimate. To make it a little easier, pull the number of iOS...
Prevention of nickname domain loss is far cheaper and easier than repairing or reclaiming it. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions are still the result of...
However, sites doing this would lose traffic from Google and other search engines, which could potentially result in an even greater loss of revenue. Webmasters will need to be much more careful about quoting content from online German publications...
With limited data about the causes for loss of visits and leads, using this framework you can make educated decisions to advance your campaigns. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the...
Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at many events and conferences that he would normally speak at. While he is quick to state it isn’t life threatening...
Use it on burner sites where you can risk the loss. You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it. Wanted to rank of Viagra?
Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest round of a copyright infringement court case that has lasted six years – so far –according to the Hollywood Reporter.
Organic search numbers continue to get pummelled, with a loss of 13 percent (the average amount of traffic now labeled as direct traffic in most analytics packages), just from the adoption of iOS 6 and default secure search alone.
But the forced migration to Enhanced Campaigns has angered many savvy marketers who know that the loss of control over targeting will mean less profit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different...
The minimum size accepted is 720 pixels wide but you may experience loss of quality. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of...
Blogs with no identity – What the heck do weight loss, payday loans.and life insurance have in common? Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for...
Just recently, the BBC sold Lonely Planet at a perceived loss. That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign. Now in 2013, Tourism Australia has the most popular...
Beyond the loss of non-linked text that is common in responsive design, keyword density for specific phrases in non-linked text and links is often lost. Whether you've already decided to go responsive or you're still considering a responsive site...
Our summary, much like a weight loss ad: “Not typical results, your results may differ. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic.
When your prospect is facing a big problem, they typically feel a loss of control. When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Back", Luke shrugs his reluctant acquiescence...
Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds of one-time customers that ultimately result in a loss. With the recent announcement of Enhanced Campaigns, Google has made mobile...
Analyze estimated cost impact.e.g.make a profit, break-even, take a loss. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content...
