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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Wow, that’s a huge loss, right? In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    And while the latest local algorithm update fixes the problem for Yelp, many businesses have experienced a loss from Pigeon. Who Experienced a Loss From the Pigeon Update? Google’s local algorithm update, "Pigeon," took flight around July 24, 2014...

  3. Survey Says: Stop Making Assumptions About Your Content

    A panelist shared a story about her husband’s recent weight loss. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising...

  4. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Searchmetrics came out with a report following the announcement to show some sites were experiencing an absolute loss in “SEO visibility” up to 75 percent. Among those sites was online coupon giant RetailMeNot.com, which experienced an absolute...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This is understandable because they do cause your site to suffer loss, sometimes tremendous loss, when applied. Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization...

  6. Nuances of Spanish Language Search Marketing

    Having duplicate content can result in loss of traffic, poorer rankings, and lower relevancy for engines. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike.