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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Google will do the rest of the work for you to choose different placements and either spend more on winning ones or cut losers and continuously look for additional placements to run. Core KPIs just fluctuate without a seeming trend, profits slump...

  2. Build Relationships, Not Links

    In Francisco Dao’s article Networking is for Losers, he makes a key point that sums up how you should approach building relationships; a road to quality versus a shooting slope to quantity: If you’re in the business of link acquisition and looking...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The experience of each company will differ and yes, there will be winners and losers. On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship, after a very public break up in the days before what can be...